Head of Design Jun 2023 - May 2025 · 2 yrsJun 2023 to May 2025 · 2 yrs Information Architecture Senior Product Designer Senior Product Designer May 2021 - Jun 2023 · 2 yrs 2 mosMay 2021 to Jun 2023 · 2 yrs 2 mos Switzerland VNC Laggon is a B2B enterprise SaaS product suite that directly competes with industry giants like Google and Microsoft in the European market, with a strong focus on cybersecurity and open-source technology. The company is based in Switzerland and has a 25-year history. The company’s portfolio includes a product suite of more than 20 communication, collaboration, and technology products, including advanced Messenger & Video Calls application, CRM system, sales tools, project management tools, & email client. Each product is available in multiple versions for web, desktop, and mobile platforms, including iOS and Android. Core challenge: Managing the complex design architecture across 20+ SaaS products with multiple open-source technology stacks, supervising development and design teams, maintaining a single source of truth, and delivering a consistent design experience throughout the entire company portfolio of advanced tech products while delivering new products and features within tight deadlines. Keywords: Head of Design | Design Leadership | Product Owner | Customer Development | SaaS | Enterprise | Open-Source Product Suite | Messaging & Mobile Applications Outcomes: 1. Led requirement-gathering initiatives in collaboration with board members, CEOs, and C-level stakeholders to capture, refine, and drive high-level strategic requirements. 2. Supervised and mentored 5 designers (UX/UI and graphic), driving team performance and design excellence. 3. Deployed analytics frameworks (Amplitude, Google Analytics, Mixpanel, HotJar and Custom Event tracking) to track key marketing and product metrics, driving a 35% increase in feature adoption and reducing support tickets by 18%. 4. Directed portfolio roadmap and coordinated multiple development teams by producing design specifications, managing tickets and releases, and ensuring quality through implementation. 5. Supervised 3 separate development teams working on different stacks, managing requirements, feedback processes, and delivery performance. 6. Introduced design best practices, including documentation standards, component libraries, and KPI tracking, improving developer-designer collaboration efficiency by 20%. 7. Worked as a Product Owner, leading the end-to-end creation of three portfolio products and managing the 0→1 design and full product lifecycle across multiple cross-functional teams. 8. Led the redesign of the marketing portal and client onboarding funnel, in close collaboration with the marketing team, while delivering print assets and defining brand guidelines for events. 9. Led the development of pre-sales strategy and additional product offerings, including catalogues and print marketing materials, supporting the onboarding of major clients and partners such as Intel, Airbus, Bechtle, ownCloud and Vereign AG. 10. Led the design of new product features from 0→1, grounded in deep competitor and user research, overseeing the full process from concept to delivery.

JUUNOO is a Belgium-based company that designs and manufactures modular, sustainable interior wall systems. I worked exclusively on a JUUNOO Volatge — key company product — a WYSIWYG wall-construction editor. I worked as a single designer in a small team of 10+ senior-level developers. Core challenge: Build an advance intuitive graphic manipulation interface with a large number of features while keeping the learning curve short for nonadvanced users. Keywords: Senior UX | Product Designer | WYSIWYG | Wholesale Outcomes: - Intoduced personas and CJM. Designed User Onboarding process for each persona nad core workflows inside the application reducing ammount of steps by using apropriate design patterns. - Designed UX architecture of WYSIWYG wall-construction editor, enabling users to complete layouts 40% faster than previous solutions. - Conducted 30+ user interviews, creating 50+ interaction use cases, which improved first-time task success rate by 30%. - Implemented dynamic pricing calculation o difand contextual help, increasing conversion for complex configurations by 20%. - Streamlined workflows for B2B clients, reducing decision-making friction and improving user satisfaction by 25%.

DueFocus is a comprehensive time tracking and productivity solution designed for modern teams. Seamlessly integrating with over 30 task management systems, it provides real-time tracking, distraction detection, and precise activity insights. Teams benefit from customizable dashboards, detailed reporting, and secure collaboration tools—helping them enhance focus, streamline project execution, and simplify time-based billing and performance analysis.Our team executed deep market and competitive research by actively registering for and using top competitor products. We studied their user flows, email cadences, marketing funnels, and revenue models to identify opportunities and define a product strategy that delivers real differentiation and value. Core challenge: Core challenge: launching a product from 0–1 in a highly competitive, fast-growing startup environment with limited resources. Ensuring easy user onboarding from any time-tracking tool by matching diverse entities and hierarchy structures across data models of 30+ integrated tools, and resolving conflicts in hierarchy differences and missing objects. Finding product–market fit and an audience for Duefocus, and extending adoption across a large company product portfolio. Keywords: Lead UX | UX Leadership | Team Management | SaaS | Startup Outcomes: - Launched a desktop time-tracking app and Chrome extension, onboarding 300+ teams and 3,000+ users within the first quarter. - Led development through the full lifecycle, from tickets to implementation. - Led and mentored a team of 5+ outsourced designers. - Designed landing pages and marketing funnels, resulting in a +25% conversion rate and optimized onboarding flows. - Conducted in-depth market research of product management teams, formed and tested hypotheses, and ran 10+ C-level user interviews, improving product North Star metrics and market fit. - Designed an internal billing system with 30+ integration workflows, internal pricing, and client invoicing. - Participated in the marketing launch campaign that achieved #3 Product of the Day on Product Hunt, increasing referral traffic by 40%. - Increased trial-to-paid conversion by 18%. - Improved desktop app UX, boosting retention by 14% and engagement by 22%. - Built a scalable design system and reusable frontend components, reducing development time for new features by 30%.

Frankfurt am Main, Hesse, GermanyFrankfurt am Main, Hesse, Germany Frisbi is a subscription management platform offering features such as usage-based billing, tax compliance, invoicing, and payment processing ideal for SaaS businesses seeking secure and scalable solutions for subscription billing and payments. Core challenge: establishing a customer development process for a new industry market, considering all requirements. Designed a scalable price list builder tailored to different client sizes and industries, supporting flexible pricing, discounts, and sorting options, while keeping the system simple, scalable, and highly customizable. Keywords: Senior UX | Product Management | SaaS | UX Architect Outcomes: - Designed the Frisbii Product Design System, establishing a robust UX pattern library that Improved design consistency, reduced development time, and ensured cross-platform cohesion. - Mentored a mid-level UI/UX designer by assigning tasks, giving feedback, and supporting their growth path. - Led the creation of visual and brand identity. - Streamlined user flows and architecture by enhancing the scalability and usability of the Frisbii software platform. - Refined the design of the marketing portal and onboarding funnels, aligning the design with Frisbii’s mission and enhancing the user journey. - Managed end-to-end delivery processes for new product features, ensuring alignment between user needs and business goals in the European subscription management space.

Adform is a global digital media marketing company that provides marketers tools to plan, buy, and manage digital advertising campaigns (including display, video, and audio) across multiple channels. I focused on rebuilding the company’s component library, used daily by 40+ on-site designers. Keywords: SaaS | CRM | Design System | Marketing Outcomes: - Audited, restructured, and rebuilt 800+ components, transferring them from outdated documentation into fully interactive, adoptable UI components in Sketch. - Standardized company documentation, reducing design handoff time by 25% and improving team efficiency.

Hygger - all-in-one product management platform for agile teams. Hygger integrates all your processes and projects under one solution and enables collaboration across all your teams. Everything starts with a Company in Hygger. Core challenge: creating a product as simple as Trello and as powerful as Jira, based on in-depth market and user research. Focused on Product Development lifecycle, including versioning, sprints, agile boards, smart reporting, burndown charts, and multiple assignees, with native iOS and Android applications and full offline support. Keywords: Senior UX | Product Owner | Product Managment | SaaS | Product Launch | Outcomes: - Owned product UI/UX, taking full responsibility for specific application modules. - Worked on product–market fit, strategy, and feature set. - Defined product roadmap and information architecture. - Conducted extensive competitor analysis and UX research across web, iOS, and Android. - Created interactive prototypes using Axure and InVision. - Prepared detailed software requirement specifications for developers in Confluence. - Converted stakeholder requirements into interactive prototypes. - Conducted UI/UX implementation reviews and provided feedback. - Designed cross-platform UX patterns for iOS, Android, and web interfaces for Hygger products. - Designed the Hygger user onboarding experience. - Researched 20+ large project management systems, refining product architecture, security, and account structure. Project Role and responsibilities: - Full-Time UX Designer; - Competitor Analysis / UX Research (Web, iOS, Android); - Interactive Prototyping with Axure and Invision. - Software Requirements specifications for developers; - Converting stakeholders requirements in interactive prototypes; - Creating new Product Features; - Design Review; - Checking the Implementation; - Information Architecture.

Designing digital products in 2012. I have worked with dozens of teams around the globe helping them to create a great user experience for their products, solving business problems and efficiently translating business goals and customer requests into product requirements and engaging, emotional, clean and vibrant user interface design. Developed user experience solutions for the healthcare, social media, communication, messenger tools, fin-tech, Big Data, eCommerce company's responsive web site. Worked with the in-house development team to ensure a solid quick deliveries. Running UX research and competitor research for 25+ products. UI design for website and mobile applications. Defining personas, whiteboarding new product ideas, completing wireframes, running user tests & updating products based on user feedback.